Our favourite health & wellbeing start ups!

We’ve always had a fondness for big ideas from small beginnings – back in 2014, Cornerstone was founded by one man from his kitchen table! Nowadays, there are thousands of inspiring startup companies looking to make an impact on the world. 

In 2018, there were 216,000 new companies registered in the UK, and according to the Global Wellness Institute, the global health and wellness industry is now worth a mind-numbing $4.2 trillion! Unfortunately, many great products and services can get lost in this noise, so we’ve picked a few out that we think deserve your attention.

Class pass

The premise of Class Pass is quite simple – they provide one place to book fitness classes of all varieties. Whether you need a gruelling bootcamp ordeal, or a cleansing yoga escape – it’s incredibly simple to book in for a studio near you, via their mobile app.

If you need a stay-at-home workout, the app contains thousands of digital workouts and classes, so you can stay fit and active from the comfort of your own home. Best of all, many of the classes are free, and if you do decide to branch out to the paid-for options, there are plans available to suit all budgets.

Babylon health

By making GP and specialist care available via their app, Babylon Health are aiming to put an accessible and affordable health service in the palm of your hand. Thanks to their team of scientists, clinicians, mathematicians and engineers, the app offers instant advice on a wide range of medical conditions, and will track your overall health, mood and habits. If necessary, you can even book a video appointment with a GP or specialist, which you can rewatch at any time. You’ll also find expert assistance for mental health conditions.

All these services are available for the equivalent of £12.50 a month, which is far cry from the cost of some private health care services. Alternatively, Babylon GP at hand offers free NHS digital health checks, which is a great option if you’re struggling to get an appointment at your local GP.

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According to the Mental Health Foundation, more than 1 in 7 people experience mental health problems in the workplace. Unmind aims to combat this issue by providing a platform for companies to monitor and care for the mental wellbeing of their employees.

The platform consists of bite-sized training pieces, digital tools and monitoring insights. Training is delivered via small audio clips, videos, and interactive content, whilst digital apps help to enhance relaxation, focus, energy, mood and sleep. The insight tools offer employees regular questionnaires and everyday mood diaries.

The end goal is to create an open environment within the workplace, and provide clear actions on how to improve the mental wellbeing of everyone in the business.

Run an Empire

This location-based, augmented-reality game turns your everyday run into an adventure! As you walk, jog, or run, you’ll ‘conquer’ the land around you, and gradually guide the people of your empire from the stone age, to the space age and beyond! To spice things up, you can compete with local running rivals to take ownership of castles, and you can even design your own banner, so you can really flaunt your success!

If you’re a seasoned runner, or even a beginner, this addictive game can give your sessions a higher purpose, and provide you with that extra dose of motivation to get outside and exercise.


Auro is a personal trainer that lives in your ears! This mobile app provides motivational audio workouts for home and outdoors, which are all led by expert personal trainers. The workouts are all tailored to your fitness level and goals, thanks to the built in metric-tracking functionality. All you need to do is pop in your earphones, and Auro will guide you towards your fitness goals, one workout at a time.

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